User Interviews – Methods from Psychotherapy

How to conduct User Interviews like a psychologist or Psychotherapist? A UX Researcher's learnings

User interviews are an invaluable tool for understanding the needs and wants of your target audience. A Psychotherapist’s job involves talking to their clients and helping them figure out solutions for their problems. Methods used by therapists can be invaluable in a User interview.

Active Listening:

One method commonly used by psychotherapists during a user interview is active listening. Make sure that you are attentively listening to everything that the user says without judgment or interruption so that you can understand their perspective fully before forming any conclusions about their behavior or motivations. This involves really paying attention to the words being said. Paying attention not only helps us interpret meaning from words but also gives us insight on underlying feelings associated with those words which may otherwise go unnoticed. For example , if someone talks about a difficult experience but has little change in facial expression and tone, then this could indicate either indifference towards topic at hand OR suppression due intense emotional reaction – both scenarios requiring further exploration depending on context. During active listening sessions, therapists will often use reflective statements such as “So you feel X” or “You seem Y” which helps them better understand the client so they can provide more effective support if needed.

Open Ended Questions:

Another technique often employed by therapists when conducting a user interview is asking open-ended questions which encourages people to go beyond just yes/no answers and share their thoughts in greater detail about whatever topic has been brought up for discussion during the session. Open-ended questions allow us get beneath surface level responses from users so we can uncover deeper insights into their experiences with products or services being tested out in research studies. This also allow users to express themselves freely while providing valuable information about why they may be behaving certain ways or feeling certain emotions around particular topics related to your product/service/brand etc… By asking open ended questions such as “how do you feel when using this product?” You will get more detailed answers than if someone were asked something like “do like our product?” which could lead them down one path with limited options for response (yes / no).

Here’s an example of how these methods might look applied together within one entire user interview analysis :

Let’s say we’re interviewing Joe who just bought our new phone model – we start by asking him some general demographic info followed by “How did it make you feel after purchasing?” Joe responds saying he felt excited because he was finally able upgrade his old device & now had access features he wanted most from this newer version; however upon closer inspection there seems be subtle indications of hesitation despite positive response given verbally – leading me believe there other factors influencing decision purchase beyond just wanting better device capabilities . In order further explore situation I ask follow up question regarding any potential concerns prior making purchase ; here Joe reveals hesitations.

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Keerthi
Keerthi
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