Project Context
Unwynd is a mobile app designed to provide wellness services. The wellness industry currently consists of Meditation apps, yoga/exercise apps, calorie tracking etc. Be it for entertainment or to relieve stress, there aren’t many healthy avenues readily available. Unwynd fills that gap by providing new, creative activities, that are both fun and healthy. These activities are designed to not only release pent up stress, but also as a healthy outlet for negative emotions. The activities themselves were created by interviewing practicing psychologists. The app is designed to book slots for these activities.
Product Ideation
Research
Primary Research
Since my earlier research determined who to talk to, I developed a plan to reach them and dig into their needs.
Persona
Insights
People are looking for an element of novelty
Requires a robust creative team that develops new activities periodically.
UX Mapping
User Journey Map
Empathy Map
Insights
Product Feature Additions
Opportunities for GTM routes and Marketing events identified
UX Design
Flows
UI Design
Unwynd
Live Life Stress-free
Fun, therapeutic activities and stays, that help alleviate stress. The activities take place at UNWYND centers located across cities. A means to pause and unwind amidst busy, urban lifestyle.
Typface and Colours
DM Sans
Main Screens
You can scroll through various activities and stays offered at UNWYND centers. You can also access Activities, Stays and Profile page.Click on an activity/stay to get detailed information. You can also book the activity directly from here.
Activities booking
Stays
Walkthrough
Onboarding
Profile Screens
Other Screens
That’s all folks!
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